Be part of the highest quality growth & optimization topics discussions live.
(or what makes CXL Live special)
This event will make you money. You can learn from the people who do the absolute best work in their field. All of our speakers are hand-picked. No fluff, no pitches - pure practical content. It’s less inspiration and more how-to. Model what the best are doing and boost profits for any business you work on. Speakers stick around for the full 3 days, so you can pin them down for a 1:1 session.
The event takes place in the outskirts of the city, away from distractions. All attendees and speakers stay in the same place, nobody leaves. This facilitates quality conversations and helps you form bonds for life with all your peers. The outcome is high quality networking, discussions, learning. And great parties. No other event does content, experience and networking like this one.
“ CXL Live is THE best marketing conference out there. Not only is it packed with great information and amazing speakers but the way the conference is organized you actually get to know the speakers and bond with your fellow attendees. Last year I met my now business partner over a round of mini-golf. “
Meet peers who are serious about this stuff. By spending 3 days together with everyone, away from distractions, you forge relationships that last. The event location is away from the city center on purpose. Everyone stays in the same location throughout the event. We have the whole hotel booked for us - the beautiful Hyatt Regency Hill Country Resort and Spa. By the end of the 3 days you will have made many tens of lasting connections. We take relationship building very seriously and create the perfect conditions for making new friends and business connections.
“Since the 2016 conference, I have run 10 different tests on high volume/low converting entry pages and have managed to improve conversion (and retention and lifetime revenue and cancel rate etc.) on those pages by anywhere from 2% to 15% per test! We’ve run a series of tests on one of our most notoriously hard to optimize entry pages (nothing we have tried in the past on this page has helped) and have improved conversion on that page by more than 70% year over year!”
Founder of ConversionXL
One of the leading optimization experts in the world. He optimizes client sites, and trains other optimizers through his courses and coaching programs.
Copy Hackers and Airstory
The original conversion copywriter, Joanna teaches fast-growing companies how to craft copy that moves people to action.
Information Architect for Etsy
Abby is one of the most distinguished thought leaders in the field of information architecture.
Founder of UXFika & Glimtit
Anna is a UX designer focused on cross-channel experiences and helping startups and companies with UX related matters. She’s also the author of the upcoming book Storytelling in Design by O’Reilly.
Director of Digital Strategy at Seer
A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop digital strategies since 1999.
CEO of Apogee Results
A McKinsey & Co. alumni and Dell Computer veteran, Bill Leake has been driving provable revenues through next generation internet marketing techniques since the mid 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.
User Experience & Design at Pearson
Stefania is a UX Data Scientist, Strategist & Evangelist. She's got 12 years of experience in research and data analysis and a Ph.D. in Cognitive Psychology.
Experimentation and Web Analytics at Hotels.com
David has more than 7 years’ experience in web optimization with him most recently leading the Shopping and Checkout testing programme at Hotels.com.
Joel is a seasoned digital marketing executive and entrepreneur with an 11-year background in executing complex optimization engagements. He and his team designs and runs hundreds of tests per year.
Founder of UIE and a co-founder of Center Centre
Jared has been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.
Co-founder of Unbounce
Has seen the most landing pages in the world. Champion of attention-driven design.
Helping companies achieve exponential growth by focusing on their most valuable asset: the customer.
VP Growth at Segment.com
For the past 10 years he's been working on projects covering B2B and B2C marketing as well as web development. He is building Segment's Growth team from scratch, working and advanced marketing automation and personalized marketing at scale.
Co-founder of AGConsult
Karl is number 3 on the list of most influential conversion experts in the world. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. @AGConsult
Device Experience Director at Endless Gain
As the device experience director Abi does great work in helping to find functionality and accessibiliy flaws in websites. In the last 4 years she has found over £100m pounds of lost revenue for clients.
Founder & CEO at WiderFunnel
Chris Goward founded WiderFunnel with the belief that digital agencies should prove their value. He¹s developed conversion optimization strategies for clients such as Google, Electronic Arts, SAP, and Magento.
Founder of GoodUI
UI designer who very much enjoys sketching, evaluating, detailing, optimizing, and discussing user interfaces.
Lead Growth Hacker at RockBoost
Chris has worked in international environments, at big corporations and in fast growing startups. He combines his practical experience with 500+ books of theoretical knowledge to find the nuggets to help your business grow.
Analytics Advocate at Google
Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization practices at companies such as Adobe, The Apollo Group and most recently Google.
Founder and CEO of GrowthHackers.com
The OG of growth hacking. Previously led Qualaroo through its acquisition and held early growth leadership at Dropbox, Lookout, Eventbrite, LogMeIn (launch to IPO), Uproar (launch to IPO).
Jaime Levy is a user experience strategist, college professor, and the author of the top-selling O'Reilly Media book "UX Strategy: How to Devise Innovative Digital Products that People Want."
Senior Optimization Manager at Recovery Brands
A practitioner, writer, and industry voice on optimization discipline, he specializes in turning optimization programs into efficient world class revenue producers.
Senior Partner at Analytics Demystified
Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics.
Momoko is a conversion copywriter & interaction designer who's passionate about helping ambitious startups find, hone & test their product messaging.
Sr UX Designer with Bronto
Ten years of experience solving problems to make users' digital experiences more enjoyable. She loves to find the answer to the question, “Is this effective?”
Senior Conversion Strategist at CXL
Leho is a conversion specialist and technology expert two in one. He combines his 3 academic degrees, 20 years in information technology and entrepreneurship experience into a powerful asset for adding value to our customers.
Optimiser of Everything
One of the OGs of the conversion world. He's made the most mistakes, and learned the most..
Senior Conversion Optimizer @ Unbounce
Michael Aagaard is widely known as one of the most passionate people in the CRO Industry. Moreover, Aagaard brings his own special kind of crazy to every stage he gets on, which is of course why we asked him to be the Emcee for CXL Live 2017. Not only will he make sure you are awake and entertained between each session, he’ll jump into the audience and shake your chair (with you on it) if you dare to doze off.
We have pre-conference workshops the day before the conference, on April 4th. There's an extra cost to each, workshops are not included in the conference ticket price. Workshops are a good match for you if you're really serious about skill building - they're longer and go more in-depth than individual sessions at the conference.
UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It's the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace. Take this masterclass to experience a deep dive into the subject matter with both lectures and hands-on exercises.
Timing: 9am to 4pm Location: Holiday Inn San Antonio Riverwalk (217 N St Mary's St). You should book a hotel somewhere downtown for attending the workshop. Cost: $400. Lunch includedClick to Learn More
Who should attend:
UX/UI practitioners of any level, product teams and managers, business executives, and startup founders that want to learn how to be more strategically sound in their process.
In this challenging, captivating and hands-on masterclass, you will learn:
✓ Why the empirical practice of user experience strategy is crucial for devising successful online products
✓ How to validate a real customer and their real problem to get to a real solution with market demand
✓ How to identify direct and indirect digital competitors of your value proposition
✓ How to collect and capture quantitative and qualitative data for doing thorough market research
✓ How to conduct a methodical analysis for narrowing in on a unique product and opportunity space
✓ How to use storyboarding for creating a narrative that focuses on a products’ value innovation and business model
✓ How to conduct cost-efficient "Guerrilla User Research" using a solution prototype for gaining measurable results
Sean and Peep are teaming up for a half-day workshop on Growth. Sean will deliver 90 minutes of GrowthMaster training and Peep will do 90 minutes of optimization training.
Timing: 10am to 2pm Location: Geekdom Event Centre(2131 Soledad St, San Antonio, TX 78205). You should book a hotel somewhere downtown for attending the workshop. Cost: Free.Click to Learn More
Sean Ellis will show you how to uncover the keys to drive rapid, sustainable growth for your company!
Scaling growth requires teams to move quickly to seize opportunities while aligning the team's efforts to achieve objectives. In this workshop, we cover topics like:
- Key Growth Fundamentals
- The Growth Process
- The GrowthMaster Role
- The Growth Team
and Peep Laja is doing 90 minutes of optimization training on how to
- perform technical analysis to identify under-performing devices, browsers and pages
- conduct structured heuristic analysis to map “areas of interest”
- find insights from the data in Google Analytics
- pull insights out of mouse tracking analysis
- run and analyze qualitative surveys that will give you meaningful insight
- conduct user testing that works
- categorize and prioritize issues found and translate them into test hypotheses
- pick the right testing strategy
- run statistically sound tests
- conduct post-test analysis
Note: You can book a workshop during your checkout process.
This is a single track conference. You get to see everyone.
Check-in & chill
Arrival, check-in, registration, get some coffee.
Kick-Off and Opening Words
CXL Live starts. Welcome words by Peep Laja, founder of CXL and the emcee - Michael Aagaard. Introducing the emcee.
Jared Spool: Is Design Metrically Opposed?
The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?
Anna Dahlström: Using Storytelling to Craft Multi-Device Experiences That Convert
As the number of devices that we use, when, where and how we use them becomes increasingly complex, understanding and optimising the experience for what matters to the specific user, at specific points in time, is ever more important. In this talk, we’ll look at how storytelling principles and tools can be used together with traditional conversion and growth optimisation approaches to create better experiences for our customers and healthier bottom lines.
Abby Covert: How to Make Sense of Any Mess
In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. These tools aren’t hard to learn or even tough to implement but they are also not part of many people’s education.
Jaime Levy: Conducting Methodical Guerrilla User Research
Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this talk will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-efficient qualitative field research. This technique is perfect for for stakeholders and teams with little time or low budgets, but desperate for answers to help determine if the value proposition of their digital product is on target.
Karl Gilis: How to Make Sure Your New Website Won’t Be a Failure?
Most optimizers aren’t big fans of the traditional redesign cycle. They promote a continuous optimizing process. And that’s fine. But sometimes websites just suck donkey balls. And a new website is a must. Also: new companies need new websites too. So how can we stop those clients from making shitty websites? Which research methods and tools can you use in which stage of the development cycle? And how do you this?
Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience
Your users are not all the same, so why serve them the same web experience? In this presentation, Krista will share her best practices for building a culture of optimization and personalizing the online experience to better deliver to each of your customers.
Michele Kiss: Mastering Analytics for Optimization Success
Analytics and optimization can each generate great results for businesses. However, it's at the intersection of analytics and optimization that real value can be extracted. In this session, Analytics Demystified Senior Partner Michele Kiss will share how to better leverage analytics to drive your testing results, with real-life examples of success.
|5:45 pm||Meet Your Peers: Beer, Wine & Outdoor Games|
|7:00 pm||Dinner and drinks outside with live music|
|10 pm - 2am||Party. Entertainment. Fun. Games. Connecting.|
Joanna Wiebe: How to Be Specific - From-The-Trenches Lessons in High-Converting Copy
Abstracted benefits, summarized value, and promise-free copy keeps marketers safe - and conversion rates low. Joanna shares how and why your copy needs to get specific to move people to act.
Andrew Anderson: The Discipline Based Testing Methodology
This is the methodology that Andrew has developed over 12 years in the industry and working with over 300 organizations. It is also the methodology that has been used to have a near perfect test streak (6 test failures in 5.5 years), even if most others do not believe that stat.
Chris Goward: The Better Way to Optimize - How to Get Business-Impacting Insights from Your Growth Program
In the era of Gut-Instinct Marketing is long past. To grow your business, today, you must prove that your ideas work first, and implement second. But...once you’ve picked off the low-hanging fruit (call-to-action button colors, anyone?), how do you continue to have an endless stream of ideas to test and prove?
David Nye: How to Manage a Large Scale Testing Program
Julie Grundy: UX of Form Design - How to Design an Effective Form
Forms are often overlooked but they are critical to a site or app visitor's experience, and often are a key player in conversions. Come to this talk to hear helpful tips on what to do, and what not to do, with research-backed best practices of form design from Julie Grundy, Information Architect and User Experience Designer at Duke University. Attendees will leave with an understanding of what makes a well designed form.
Momoko Price: How to Listen to Customers Effectively
How can I find out what my customers' motivations/intent/pain points/objections are?
Stefania Mereu: Fast User Segmentation for a Better Conversion Strategy
The best way to create a conversion strategy is to know the target users of your digital product. Traditional approaches for persona creation tend to be expensive and time consuming, because they tend to be based on qualitative techniques. I'll present a time efficient and accurate way to identify your user personas based on quantitative techniques. I will also explain how to effectively use personas to craft your conversion strategy.
Jakub Linowski: Searching For Repeating Conversion Patterns - What Can Multiple Tests Tell Us?
Single tests may be good. Multiple similar tests compared together however are even better. When the same changes start repeating across tests, optimization work becomes easier.
Chris Out: The Margin of Aggressiveness, The Game That Optimizers Should Really Be Playing
Start building new mountains instead of getting stuck on local maxima of A/B tests. Chris will show you a step by step system how you can beat your competition by playing the 3 step customer buying game and exploit the margin of aggressiveness. This is the game that fast growing companies are playing.
Abi Hough: Hypothesize This - How Do You Find $100m of Lost Revenue Without Creating a Single Experiment?
Are we jumping on the A/B wagon too soon? Learn how getting back to basics can unearth revenue that you and your client never knew existed. In this session, Abi Hough, Device Experience Director at Endless Gain will outline the principles of her "ground up" approach to discovering missing money based on the concept that unless you look, you won't find it.
Leho Kraav: A Better Way to Prioritize Your A/B Tests
You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. And the stupid stuff should never get tested to begin with.
Joel Harvey: Essential eCommerce Optimization Techniques
eCommerce sites create unique challenges for even the most seasoned optimizers. In this rapid fire session, you'll learn:
Bill Leake: Optimizing for the “Considered Purchase” — What Changes If You’re B2B or Expensive / Longer Sales Cycle B2C?
Learn what is similar and what is radically different, and everything in between when you’re dealing with a higher dollar, longer purchase decision that may involve multiple touches — and even multiple people, before turning into revenue.
Oli Gardner: Data-Driven Design
Optimization Game Show: Conversion Feud
Do you know the TV show "Family Feud"? So it's like that, only all the questions are about optimization. We're surveying the conference attendees first, and then the speakers have to guess the most popular answers to them.
|6:15 pm||Beer & Outdoor Games|
|7:00 pm||Dinner and drinks outside with live music|
|10:00 pm - 2am||Killer Party|
Guillaume Cabane: Personalized Experiences For The 97%
Tailoring the user experience for each user works great if you have the data.
Realistically that's limited to post-signup marketing, bottom part of the funnel, and impacts less than 3% of your visitors.
Sean Ellis: Setting and Achieving the Right Growth Objectives
In today's fast-paced marketing environment, it's important to keep your team agile and focused on what will have the most impact on your company's growth. In this session we will discuss setting the right objectives around high leverage opportunities, clearly communicating objectives and aligning resources to achieve the objectives. You will walk away with actionable next steps to start setting and focusing on the right objectives to achieve growth.
Craig Sullivan: Product Design is 💩 and We're All Going to Die
Referencing the Scientific Method, Edwardian Hygiene in the UK, Manufacturing design and the history of The Web, Craig will outline why optimisation, CRO, AB testing or personalisation are just parts of a bigger problem we need to tackle. Why is product design so poor compared to, for example, the quality of a luxury retail experience? What can we learn from our past stupidity and mistakes about what we're doing wrong with product design? What does history teach us and how can we avert a crisis here - that could lead to loss of life if we're not careful?
Lincoln Murphy: Marketing Success - Building a Customer-centric Growth Engine
We all want to efficiently acquire customers; that’s table stakes. But what if you could also get your customers to stay longer, buy more, invite you into other parts of their business, and advocate for you publicly so the efficiency of your acquisition and expansion efforts constantly improves as you grow? Many companies have already unlocked the secret to this level of success and in his keynote presentation, Lincoln Murphy will show you exactly how to do it, too.
Wil Reynolds: Closing Keynote
|1:00 pm||Boxed Lunch|
|1:30 pm||See you in 2018!|
This is an optional fun day.
If you’re still in San Antonio - let’s hang out together. We'll offer you a choice of activities for the first bit of the day, and then meet up later for drinks and interesting conversations.
We measure our success by attendee experience. CXL Live goes out of its way to put on a good show - world class talks, rich buffets for all meals, all day coffee & soft drinks, great parties.
CXL Live 2017 takes place in the outskirts of San Antonio, TX. It’s held at a high-end spa/golf resort on 300 acres of land - Hyatt Regency Hill Country Resort and Spa. We have the WHOLE RESORT booked for the event. Every single person at the venue will be either an attendee, speaker or organizer. This creates a unique atmosphere - perfect for building relationships. Also - it’s early April in Texas - expect the best possible weather.
Last tickets remain! "Pay by invoice" available at checkout.
Need help convincing people to send you here?
Use this pre-written pitch:
Pitch to your boss
BONUS! When you get your CXL Live ticket,
you get to choose one of CXL Institute live courses for free! (Worth $499)
The pre-party is at 7pm on April 4th at Freetail (2000 S Presa St).
We recommend you get a hotel downtown if you get in for that.