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First off, it's an event designed to make attendees more money. Every speaker is a hands-on practitioner. I can learn what they do, and copy their processes. That saves us a ton of trial and error time.
I can learn how the best in the industry are boosting online profits for companies they work with. The content there seems to be 100% practical - something I can put in use right away. All speakers are top experts, and since it's a 3-day event it gives me a good chance to do some networking and ask questions.
So to sum it up - I will learn processes and tactics we can apply on our website right away, and increase profits. That's the value proposition here. We will make more money after I attend ConversionXL Live.
P.S. There's a discount if 3 or more people from the same company attend.