Learn how the best in the industry do optimization. Get 100% practical, actionable content, delivered by highly sought-after experts. Make new valuable connections.
You’ve read the blog. Now come see the highest quality growth & optimization topics discussed live.
You'll go through the whole optimization process, step by step: from big picture to design to data gathering & analysis to testing.
Seasoned practitioners will tell you exactly how they get results - so you can repeat their processes. All hard questions will get answered. End result: you will make more money.
And we guarantee an experience to remember.
Everyone stays in the same place for 3 days Our event venue is the beautiful Horseshoe Bay Resort - 1 hr outside of Austin, TX. All attendees and speakers stay in the same place, nobody leaves - since it’s kind of in the boonies. No city noise to distract us. The outcome is high quality networking, discussions, learning. And great parties.
Every claim needs to be backed up, every idea needs to be challenged. On our blog, we have a very strict editorial policy. We’re extending this to live presentations. Every claim in a presentation will be challenged and questioned right afterwards. Any bullshit will be called out.
All sessions are 100% practical. Get insights you can believe in, tactics and frameworks you can put in practice right away. World class practitioners will share their best stuff. Most of them will stick around for the full 3 days, so you can pin them down and get a 1:1 session.
Founder of ConversionXL and Markitekt. Optimization junkie. Writes the longest blog posts.
CEO of Brooks Bell Inc. A passionate entrepreneur - listed in Top 40 under 40. Leader in optimization.
CEO of Conductrics, an intelligent decision engine platform. Over 15 years experience in database marketing and web analytics.
CEO of Eight by Eight. She's been in the forefront of usability, web design, and e-commerce for over 15 years.
Co-Founder of Unbounce Has seen the most landing pages in the world (35 000+ and counting).
Conversion Scientist. Author of Your Customer Creation Equation. Wears a lab coat to prove his science cred.
Director of Analytics at Electronic Arts. Yuan loves the web, is passionate about customer-centric digital analytics, personalization and A/B testing.
Über Optimizer. World's foremost conversion optimization expert. He's made the most mistakes, and learned the most.
Global User Experience Research team at PayPal He's done UX research for over 50 major international websites
Content Verve Optimization and copywriting pro. The most passionate guy in the industry.
Single track - all sessions in the same conference room.
Bus from Austin takes all the people without cars to the event site. Tacos on the bus!
Check-in and chill. Take your stuff to your room, get a coffee, get to know people.
Kick-off! ConversionXL Live starts. Opening words.
This I Believe. Opening Keynote. Peep Laja, founder of ConversionXL
The Million Dollar Optimization Strategy. Andre Morys, CEO of Web Arts.
"Conversion Optimization" and "Testing" became the hottest topics on the strategic roadmaps of online marketing managers. But still, a lot of companies suffer from easy to solve problems that probably cost a couple of million dollars.
In this talk, André Morys shows some unkown conversion barriers that are not visible on the website. He shows some practical examples and cases that show how effective optimization programs gain a lot more momentum and drive more optimization ROI than usual testing efforts do.
Your Test is only as Good as Your Hypothesis – How to Craft Solid, Data-driven Test Hypotheses. Michael Aagaard, Content Verve.
If your test hypothesis sucks, so will your test results.
Testing random ideas based on little or no actual insight is the sure-fire way to lose money on CRO. If you have no clear test hypothesis leading the way, A/B testing is going to be a gut-wrenching uphill struggle bound to result in more loses”than wins.
In this practical session, Michael will share his insight from 6 years of testing and provide you with a simple yet powerful framework for crafting solid, data-driven hypotheses that will give you lifts as well as insight.
The session is packed with case studies, examples and stories from the real world.
The Landing Page Manifesto Oli Gardner, co-founder of Unbounce.
In the only landing page session you’ll need to attend this year, Oli will deliver the 10 commandments of high-converting landing pages. You’ll see how to use contextual design and the psychology of conversion to build marketing experiences that elevate your brand as well as your conversion rates. Watch as Oli tears bad experiences into a bloody mess before reconstructing them with a little conversion love.
Conversion Feud. Watch the top conversion experts battle it out on the stage. Pure conversion entertainment with game show host Peep Laja.
Dinner. Delicious buffet awaits.
Opening Night Party. Organized fun.
Breakfast. Coffee and Texas style breakfast delights.
Effective User Research Methods. Michael Summers, Global User Experience Research team at PayPal.
There are so many user research tools and methods. Which approach is best for your website? Are some more effective than others? Do low-cost, rapid methods produce the same results as traditional usability testing studies?
Selling on a 2” x 4”: Proven Techniques for Mobile Optimization
. Amy Africa, CEO of Eight by Eight.
In this fast-paced session, you’ll find out what works (and what doesn’t) in the world of mobile optimization; how to iterate toward perfect navigation (the key to your mobile success); why responsive design isn’t all that it’s cracked up to be and how it can negatively impact your conversion if you’re not careful.
Using current, real-world examples, you’ll also learn why your customers need a mobile escape plan (and how to develop one); the one thing that nobody ever tells you about that you simply must do; and how to get the biggest bang for your buck from your mobile/desktop integration strategy.
BONUS: You’ll walk away with sure-fire tips on how to most effectively prioritize all the tasks (and tests) on your mobile To Do list.
Analytics: Finding Wins Before You Test. Brian Massey, Conversion Scientist
Website optimization happens one segment at a time.
Some are looking for an expert. Some are looking for the best price. Some will search. Some will browse. Some will chat. Each of them leaves tracks in your analytics. Understand the impact each of these has on your business, and you will pick the right things to test.
Find out how to use analytics to identify hypotheses that can deliver big wins early.
Improving Conversion Rate Using Digital Analytics Yehoshua Coren, Analytics Ninja.
This session will be a hands on, highly tactical approach demonstrating how to mine useful data out of Google Analytics and other digital analytics tools. Oftentimes, businesses’ do not collect data as it relates to users on their sites in a way that is in line with their strategic objectives. Yehoshua will show you examples of how to build a strong data model and what you should be looking for in your data. If you not interested in learning about how to leverage digital analytics to improve profitability, please do not attend this session.
Illusions, Lies and Myths of AB Testing. Craig Sullivan, Optimise or Die.
There are good reasons why a lot of split testing fails to make an impact or shift business metrics. There are many illusory ways of running tests, where you can call a winner and make the wrong business decision or waste valuable time.
There are the lies you can tell yourself that will prevent the team from designing good tests or learning from them. And lastly, there are the Myths of Testing - things that you might think are true but turn out from real life experience to be a sleight of hand.
Expect to learn some cold hard truths about testing, some simple rules to follow and some resources and tricks that will make you a better tester, to take away and use..
Testing Strategy: Bandit vs Scientist. Lukas Vermeer, Booking.com.
Imagine you are standing in front of a row of slot machines (“one-armed bandits”). You only have a limited number of coins in your pocket, but you are determined to make as much profit as possible. You suspect that the different machines have different odds of success, but you are unsure which machine is best. What should you do?
This multi-armed bandit problem has many parallels with A/B testing and conversion optimisation. In this presentation, we will introduce the problem in more detail, and explain why thinking like a bandit instead of a scientist is good for business.
AB Testing, Predictive Analytics, and Behavioral Targeting. Matt Gershoff, CEO of Conductrics.
In all the excitement around Big Data and Analytics, even savvy users of business intelligence can get a bit confused about how and when to use A/B Testing, Predictive Analytics, and Personalization to optimize. But optimizing isn’t about choosing which tool to use: Optimizing is about making decisions. Matt discusses how to bring these tools together to make better decisions, and touches on how machine learning can help automate the process.
The Hard Life of an Optimizer: Open Discussion.Yuan Wright, Director of Analytics at Electronic Arts.
While optimization is fun, it's also really hard. We're asking a lot of questions. Why do users do what they do? Is X actually influencing Y, or is it a mere correlation? The test bombed - but why?
Yuan will lead you through an open discussion about the challenges we all face - optimizer to optimizer.
The Hardest Optimization Questions: Live Panel. Panelists: Matt Gershoff from Conductrics, Lukas Vermeer from Booking.com and Yuan Wright from Electronic Arts. Moderator: Peep Laja.
In this exciting panel you're going to get answers to the hardest optimization and testing questions around. Is my test cooked? Is it valid? Did it *really* win? Is the lift still there in 6 months? What's the CLV of people who signed up via variation B?
We will have awards, beers, strong audience participation, lots of fun and kick-ass insights.
The best party ever.
Breakfast. Organic healthy yummyness.
Buyer Legends. Bryan Eisenberg. The father of conversion optimization.
Your marketing deserves to be legendary!
Your brand and it’s story crave sharing from one customer to the next. That is the difference between a story and a legend. Think about the brands you admire most; isn’t it because of how those brands make you feel? Isn’t it the way you “flow” through their delightful customer experience?
In this session Bryan will teach you how to develop into a company that is customer centric, data driven, but managed by narrative.
The Conversion Maturity Model. Brooks Bell, CEO of Brooks Bell Inc.
What's the optimal big picture for an optimization project? How to organize the work? How to ensure great speed of implementation? How to create an awesome testing culture? What does an effective CRO strategy look like?
How the Fastest-Growing Companies in the World Use Data to Drive Success. Anita Andrews. VP Customer Success at RJMetrics.
Discover real-world examples of how successful companies are building workflows around data to achieve optimal growth. Her case studies will reveal the specifics of how companies iare using data to optimize areas like customer acquisition, conversion, retention, merchandising, and product development.
Bus back to Austin. First stop: Airport. Then downtown Austin.
Who will stay in town, let's go out for drinks. I know a place.
This is an optional fun day. If you’re still in Austin - let’s just hang out together. Beer, food, activities. First half of the day: choose a tour you want to go on: boating on the river, local Breweries beers tour or Austin Eats food tour.
Second half of the day: drinks and interesting conversations. We’ll find a nice place to have some drinks and chat.
The weather will be great - early spring in Texas is beautiful and warm. Besides amazing content, we’ll guarantee highly enjoyable time.
If you’re coming from out of town (most are!), then you just have to make your way to Austin, we’ll take care of you from there on.
We’re taking all the attendees there by bus (pick up from downtown Austin and airport), and back to Austin once we’re done. If you have to arrive later / leave earlier, transportation can be arranged.
It’s secluded and private, perfect for quality discussions and building relationships. All the attendees stay at the same place (2 nights in the hotel is included in the ticket price).