You’ve read the blog. Now come see the highest quality growth & optimization topics discussed live.
the event takes place outside of a major city, away from distractions. Everyone together for 3 days.
ConversionXL Live has a certain style. Everyone stays in the same place for 3 days. All attendees and speakers stay in the same place, nobody leaves. You can have quality conversations and form bonds for life with all your peers. No city noise to distract us. The outcome is high quality networking, discussions, learning. And great parties.
No other event does content, experience and networking like this one. You've been to a conference you like? That's your baseline. Now come see how good an event can really be.
Learn from the people who actually do this stuff on a daily basis
This event will make you money. It's like conversion optimization in person. Our hand-picked speakers will teach you optimization processes that you can model, and boost profits on any website you work on.
We've made sure that there won't be any fluff on the stage (no pitches either), only highly practical stuff you can implement right away. Since the speakers stick around for 3 days, you can also pin them down later and get a 1:1 session.
Tactics are for rookies, pros use processes
You can learn the most by understanding what the real pros do, and what they don't. We designed the flow of the agenda in a way that you'll go through the whole optimization process, step by step: from big picture to understanding people to design to data gathering & analysis to testing.
Seasoned practitioners will tell you exactly how they get results - so you can repeat their processes. All hard questions will get answered. end result: you will make more money.
Meet peers who are serious about this stuff. By spending 3 days together with everyone, away from distractions, you forge relationships that last.
The event location is away from a major city on purpose. Everyone stays in the same location throughout the event. We have the whole hotel booked for us - the beautiful Horseshoe Bay Resort.
By the end of the 3 days you will know almost all of the faces, spoken to like half the attendees, and made tens of lasting connections. We take relationship building very seriously and create the perfect conditions for making new friends and business connections.
Expert practitioners only. We don't have sponsored speakers nor people without regular hands-on experience.
Founder of ConversionXL
One of the leading optimization experts in the world. He optimizes client sites, and trains other optimzers through his courses and coaching programs.
Annie makes data sexy. She loves to grok on data, especially web analytics data. Some suspect she became one with data. @anniecushing
Moz founder, author, blogger. The legend.
Karl is the co-founder and CEO of Evergage, which provides real-time personalization to more than 500 million Web visitors. Companies across industries use Evergage to enhance marketing efforts, increase customer engagement and drive greater revenue. Karl graduated from Harvard with a degree in physics.
Joel is a seasoned digital marketing executive and entrepreneur with an 11-year background in executing complex optimization engagements. He and his team design and run hundreds of tests per year.
Talia runs Conversioner, a CRO agency, and specializes in using emotional targeting, consumer psychology and behavioral data to generate more revenue.
Presentation & Visualization Consultant
Lea is a seasoned digital analytics practitioner turned data visualization and presentation educator. Her greatest passion is empowering digital analysts and marketers to present their analytical insights in a way that gets remembered, inspires action, and propels their careers.
Bart is consumer psychologist and one of the few international leading voices on online persuasion and consumer behaviour. He has both academic, as well as over 15 years of strategical & practical experience in creating more effective and persuasive online dialogues. Bart is co-founder and Chief Inspirational Officer at OnlineDialogue.com, author of the Wheel-of-Persuasion.com and inventor of the 'evidence everything' based Persuasive Journey Mapping method.
Viljo is the managing director at ConversionXL Agency, managing the team and optimizing client sites. He's also a part time professor at a university, teaching entrepreneurship.
Best-selling author and consultant
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products, which won the “Marketing Book of the Year” award from 800 CEO Read.
Analysis and Experimentation at Microsoft
Ronny Kohavi is a Microsoft Distinguished Engineer and the General Manager of the Analysis and Experimentation, which helped teams at Microsoft run tens of thousands of A/B tests and more sophisticated controlled experiments. He leads a team of about 70 data scientists, software engineers, and program managers. His papers have over 27,000 citations and three of his papers are in the top 1,000 most-cited papers in Computer Science.
VP Growth @ HubSpot. He leads the growth team on new products within Hubspot, specifically Sidekick. His focus is on blending consumer marketing tactics, engineering, product, and data to drive rapid growth of engaged users.
Forbes Top 10 Online Marketer 2015. She helps businesses get more out of existing marketing efforts through better understanding of customers, data-driven technology, and persuasive marketing psychology.
Stephen is the CEO of Conversion.com, a conversion optimization agency. Using their data-driven approach, he's generated uplifts of over $1 billion for his clients.
Ton is an online optimization specialist, working in the conversion business since 1999. Ton is the founder and CEO of Testing.Agency – your personal A/B-test support team.
John runs Scandinavia's nr 1 company in Conversion Optimization. He works with brands like Spotify, Magine and the majority of the Swedish newspapers.
Marie is a senior optimization strategist at ConversionXL. She's deep in optimization all day, every day. Her problem solving nature and the ability to see the whole picture has made her an invaluable asset for companies who need an optimization strategy a bit out of the ordinary.
Copy Hackers and Airstory
The original conversion copywriter, Joanna teaches fast-growing companies how to craft copy that moves people to action.
Brian is a scientist with PhD in Online Social Marketing. He teaches people to use digital psychology and data science.
Roger is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.
Pauline Marol is a Product Manager at Hotwire, where she leads web optimization. From A/B testing to new feature launches, she is responsible for making sure travelers get the best booking experience on Hotwire.com.
CEO at Experiment Engine
Experiment Engine is platform for teams to manage and scale their testing programs. The average Experiment Engine customer runs over 1000 tests a year, and Claire is an expert in high-velocity testing program management, advanced optimization, and using technology to automate CRO process.
Morgan is one of the original growth hackers. Co-founder of Growthhackers.com, author of Unlocking Growth, COO of Inman News.
Justin is the Conversion Optimization Manager at Digital Marketer. A trainer who executes hands-on testing and conversion optimization in both B2B and ecommerce.
Make Mention Media
As a Conversion Copywriter, Jen helps businesses figure out what their customers need to hear and writes copy that persuades them to take action.
Alex has over 14 Years of Experience with Ecommerce, Web Design and CRO. He's run over 5,000 A/B Tests.
Business Casual Copywriting
Conversion copywriter and content marketing strategist.
Workshops take place at Embassy Suites by Hilton Austin Downtown Town Lake (300 South Congress Avenue) from 9am to 5pm (lunch provided).
There's an extra cost to each, workshops are not included in the conference ticket price. Workshops are a good match for you if you're really serious about skill building - they're longer and go more in-depth than individual sessions at the conference. But it's purely optional.
by Ada Wizmur and Michael Leszczynski from GetResponse
by Marie Polli and Viljo Vabrit from ConversionXL
by Joanna Wiebe
by Bart Schutz and Ton Wesseling from Online Dialogue
Knowing how to be data-driven and run experiments in a valid way is not enough for you to outperform your competitors’ growth. The winner in your market will be the one that boosts his online persuasiveness the quickest!
Yes we will teach you how to be data driven and apply the FACT & ACT optimization cycle, but as peculiar as it sounds, the better you are at influencing your users’ mostly subconscious brain processes, the higher your growth curve will be.
So in this Master Class, we will spoil you with mind blowing scientific insights about your customers’ brain. We will learn you how to apply these insights in a continuous optimization culture and make sure you are not going to make the mistakes that your competitors are making in growing their business.
What You Will Learn
√ The way your users’ brain works while making decisions
√ How to outgrow optimization, and achieve exponential growth
√ 20 Pragmatic Persuasion Techniques to apply on your own digital efforts
Duration 8 hours.
Light breakfast and buffet lunch included
Bart Schutz - co-founder and Chief Inspirational Officer at Online Dialogue
Ton Wesseling - founder and CEO of Testing.Agency
Note: You can book a workshop during your checkout process.
This is a single track conference. You get to see everyone.Show compact agenda
Buses from Austin
We take all the people to the event site by buses. The buses will pick people up downtown and at the airport. We'll email you about the specific logistics. We'll provide free food for bus people.
Check-in & chill
Arrival, check-in, registration, get some coffee.
ConversionXL Live starts. Introducing the moderator - Leho Kraav.
Opening Keynote: Peep Laja
The face of ConversionXL kicks off the conference in style.
Bart Schutz: Persuasive Journey Mapping - Unveiling The True Drivers of Your Customers Behaviour
Ok, you're largely exploiting your testing bandwidth? Cool! You probably run more experiments than an average professor at university! But what do your results mean? What are you truly learning? And how do you keep track of and combine all those granular insights?
Nir Eyal: Hooked: How to Build Habit-Forming Products
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
Roger Dooley: Neuro-persuasion - Brain-based Strategies for Online Marketers
Are you making the critical mistake of using only features, benefits, and price to persuade your customers to buy? If so, you are only selling to 5% of your customer’s brain!
Brian Cugelman: Motivational Chemistry and Susceptibility to Digital Persuasion
In this session Dr. Cugelman will focus on the core elements of motivation, to help you build interactive technologies that are engineered to push your users' emotional hot-buttons.
Talia Wolf: How to Create Landing Pages That Address the Emotional Needs of Customers
Time to one up your CRO skills. Get to know your customers better and discover key tactics to using emotional targeting and persuasion on your landing pages along with a framework and checklist for running meaningful AB tests.
Angie Schottmuller: Social Proof Power Plays
Social Proof Power Plays Did you know consumers are persuaded 12X more by “others” than YOU, the marketer? It’s time to harness the power of social proof (reviews, photos, statistics) to drive traffic, sales, AND satisfaction.
Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel
These 3 amazing copywriters will pick 3 web pages - selected from a list submitted by the attendees - will re-write the copy, and test them against control. Live show, pure learning.
|7:00 pm||Dinner and drinks outside with live music|
|10 pm - 2am||Party. Entertainment. Fun. Games. Connecting.|
Claire Vo - Beyond Test-by-Test Results: CRO Metrics for Performance & Insight
Individual tests drive insights & ROI, but the most sophisticated optimizers look beyond what an individual test is telling them and use data to optimize their overall testing performance.
Ton Wesseling: How to Utilize Your Test Capacity?
The more tests you run, the more you learn. Every test will deliver extra insights, but winners will pay the direct costs. How many tests should you run how often? Should it be many small tests or a couple of big ones? Ton will explain this to you based on his 15+ years of A/B-testing experience.
Ronny Kohavi: A/B Testing Pitfalls: Getting Numbers is Easy; Getting Numbers You Can Trust is Hard
At Microsoft, we run over a thousand online controlled experiments (A/B tests being the simplest) every month. A key goal for the Experimentation Platform is to provide scorecards you can trust. We will share real examples of surprising results and pitfalls, so you can generate trustworthy analyses.
Pauline Marol: What to Test Next - Prioritizing Your Tests
Ideas are great - no doubt - but what do you do once you have an entire backlog of ideas? Prioritization is a critical part when building an efficient, impactful testing program. Creating a framework to make smarter choices and thinkinking deeply about the key factors will make your program successful in the long term.
Alex Harris: You Can’t Make This Stuff Up
See how moderated user testing is a proven tactic to gain valuable insights that you could never think of yourself. Learn how these discoveries turned into dramatic results for website growth.
Marie Polli: When, Why and How to Do Innovative Testing
Innovative testing is risky. If not addressed carefully it can destroy your optimization strategy by creating loopholes that make it impossible to know what exactly in the change caused the uplift or drop in your conversion rate. At the same time disruptive methods are needed to break out of the ordinary and to take your business to the next level.
Justin Rondeau: "Best Practices" or "Common Practices" - Which Is It?
Are best practices actually "best" - or rather "common practices"? Justin is testing common 10 best practices on 10 different pages across several industries, and will share his insights.
Viljo Vabrit: Using Urgency to Boost E-commerce Conversions
Making customers decide faster about a purchase is a powerful and widely used strategy in e-commerce. It can dramatically improve your sales, but it can also have the opposite effect.
Jen Havice: From WTF to Hell Yes - How to Come Up With Copy That Persuades
Different ways to improve conversions when your visitors can't see the undeniable value in your product or solution.
Morgan Brown: Growth Hacking BS: Fixing Marketing One Truth at a Time
Growth hacking has exploded in popularity, with companies scrambling to find magicial 'hackers' who create massive user bases and revenue out of thin air. Unfortunately, a closer look shows us that much of the hype is just that. To find growth, companies must stop searching for unicorns and do something much less sexy: get back to work.
Joel Harvey: Master Mobile - What We've Learned from Hundreds of Mobile Tests
Is your mobile traffic growing? Are your mobile visitors converting at a much lower rate than your desktop visitors? Does it make you nervous?
Stephen Pavlovich: SaaS Optimization - Effective Metrics, Process and Hacks
Stephen will be talking on SaaS optimisation strategy, including:
John Ekman: The Grand Unified Theory of Conversion Optimization
Optimizers love models. And there’s plenty of them. The Prospect awareness scale. The LIFT model, the ResearchXL model. But John grew tired of trying to explain how they all fit together and when to use what model. So he took a shot at creating ”one model to rule them all”. Will he succeed? You will be the judge.
The Hardest Testing Questions: Panel. Ton Wesseling, Andrew Anderson, Ronny Kohavi
In this exciting panel you're going to get answers to the hardest testing questions around. Is my test cooked? Is it valid? Did it *really* win? Is the lift still there in 6 months? What's the CLV of people who signed up via variation B? We will have awards, beers, strong audience participation, lots of fun and kick-ass insights.
Game Show: Conversion Jeopardy
Pure conversion entertainment involving various speakers. With beers.
|7:00 pm||Dinner and drinks outside with live music|
|10:00 pm - 2am||Bounce Exchange party with free drinks|
Rand Fishkin: Fight Back Against Back
Web marketers have never faced a more dangerous time to have their visitors hit that "back" button. Facebook, Google, and even Twitter are measuring engagement and punishing the sites and brands that lose too much of their audience to an "I'm outta here" click. We've moved from a world where conversion rate optimization happens only in the purchase funnel to one where converting from a 5-second visitor to a 45-second, more engaged visitor who leaves with an answer is hugely important.
Annie Cushing: How to Give Your Data an Annual Checkup
Site owners set up their Google Analytics account with the full expectation that it will yield lots of delicious insights. But the reality is that there are common ailments that challenge the health of that data. Learn how to spot these issues before they wreak havoc with your data. All in plain English.
Karl Wirth: How to Boost Conversions with 1:1 Personalization
Personalization converts digital audiences. Karl will show you real-world examples across industries that are proven to increase engagement, boost conversions and drive profitable results!
Brian Balfour: Optimizing Retention - The Silent Killer and King of Growth
Growth is good, but retention is forever. Brian will show you how to conduct data-driven retention optimization to reduce churn and increase traction.
Lea Pica: How To Present Your Testing Results to Get Results
Are your executives and clients falling asleep during your testing presentations? Chances are your slide design and data visualizations are obscuring your valuable insights. With her special blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data presentations remembered and acted upon.
|1:30 pm||Buses back to austin|
This is an optional fun day.
If you’re still in Austin - let’s hang out together. We'll offer you a choice of activities - kayaking, bike tour and the like - for the first bit of the day, and then meet up later for drinks and interesting conversations.
The weather will be great - early spring in Texas is beautiful and warm. Besides amazing content, we’ll guarantee highly enjoyable time.
If you’re coming from out of town (most are!), then you just have to make your way to Austin, we’ll take care of you from there on.
We’re taking all the attendees there by bus (or you can drive, if you really want to!), and back to Austin once we’re done. If you have to arrive later / leave earlier, transportation can be arranged.
It’s secluded and private, perfect for quality discussions and building relationships. All the attendees stay at the same place
Our cancellation policy is following: full refund if cancelled before 30 days of the event. If canceled 15 to 30 days before the event, there's 50% refund and no refund if you cancel less than 2 weeks before.